Combining DNA, biomarkers, wearables, and conversational AI to deliver precision health and fitness coaching to athletes and everyday achievers.
Maxiom Labs, Inc. (MAXIOM) has officially launched a groundbreaking AI platform poised to redefine the future of health, fitness, and human performance.
Dubbed the world’s first human-centered AI coach, MAXIOM integrates DNA, biometrics, wearable technology, and adaptive artificial intelligence to deliver personalized guidance through simple conversations—no dashboards, no guesswork, just real-time precision advice.
After extensive development backed by billions of data points and built on the most-cited peer-reviewed research, MAXIOM is entering clinical trials and opening a $6 million Series A funding round following a successful $2 million seed round led by Conscious Ventures.
The platform is also partnered with leading genetics firm DNAthlete, positioning MAXIOM as a category creator in healthtech.
What Makes MAXIOM’s AI Coach Unique?
MAXIOM’s core innovation lies in its SmartCoach AI, known simply as “Max.” This digital coach combines deep biological insights from DNA and bloodwork with real-time data from popular wearables like Garmin, Apple Watch, and Oura.
Users can simply speak to Max, and the system provides hyper-personalized daily health and performance recommendations.
Key differentiators include:
Precision Intelligence: Max adapts guidance based on your unique biology, goals, and lifestyle.
Natural Conversation: Ask Max anything—he learns from every interaction to provide smarter, more personalized responses.
Evidence-Based: Max is trained on the world’s most-cited scientific studies and expert clinical input.
Comprehensive Integration: Max connects lifestyle data (like sleep, training, stress, and nutrition) into one intelligent health feed.
Performance Optimization: Users receive precise advice to improve recovery, energy, and daily performance—automatically adjusting for factors like HRV, sleep cycles, and even weather.
Real-World Adoption: Trusted by Champions
MAXIOM is already being used by elite athletes, including Olympic and World Champion triathletes Kristian Blummenfelt and Gustav Iden, both of whom transitioned away from traditional coaches to rely solely on Max.
“Max is the future,” says Blummenfelt. “He’s getting close to outperforming the best coaching team in the world—and he’s with me 24/7. No bias, just data-driven results.”
Professional athletes aren’t the only ones benefiting. The platform is designed for everyone from teenagers training for school sports to busy professionals looking to improve their energy, fitness, and recovery.
Everyday Use Cases
Teen Athlete Support: A 15-year-old athlete trains with Max while his parents monitor nutrition, sleep, and recovery without hovering—they simply ask Max.
Busy Moms Reclaiming Health: Jessica, a working mom of three, re-entered running with a Max-designed plan tailored to her time and energy levels.
Smarter Checkups: Kevin uses Max to instantly share his health data with his doctor. What once required 30 minutes of conversation now takes 30 seconds—streamlining patient care and improving outcomes.
The Problem: Data Overload, Lack of Clarity
Modern consumers are flooded with health data—from steps and sleep metrics to heart rate variability and calorie tracking—but lack the expertise to make sense of it all. MAXIOM solves this by transforming raw data into actionable, meaningful insights.
While wearable devices generate numbers, Max interprets them through a health and performance lens, delivering unified guidance in one smart feed or audio conversation.
Backed by Science, Built for Scale
MAXIOM’s foundation is science-backed and user-tested. Developed by a cross-disciplinary team of AI engineers, precision medicine experts, and performance coaches, the platform has already responded to nearly a million health and fitness questions.
The upcoming randomized, double-blind clinical trial—led by Fulbright Scholar Dr. Judith Lambton—will evaluate the effectiveness of AI coaching compared to traditional methods. The goal: demonstrate that MAXIOM cannot only match but surpass human coaching in accuracy, accessibility, and outcomes.
Scaling to Empower a Billion Lives
MAXIOM’s mission is bold: to empower one billion people to achieve their full health and performance potential. With its Series A raise now open, the company plans to expand from thousands of engaged users to millions globally.
“We’re solving a decades-old, trillion-dollar problem,” says MAXIOM Co-Founder and CEO Eric Harr. “People are drowning in noise and misinformation. We built Max to cut through the chaos—to deliver truth, precision, and simplicity in one powerful platform.”
A New Era of AI Health Coaching
MAXIOM isn’t just launching a product—it’s creating a new category in personal health technology. By fusing genomics, real-time biometrics, and conversational AI, the company delivers a precision health experience that’s scalable, adaptive, and deeply personal.
In a world where data is abundant but actionable guidance is rare, MAXIOM puts the user first—with an AI coach that listens, learns, and leads you to your peak.
