A new partnership between athletic apparel company Athleta and Well+Good, a leading health and wellness media company, has been formed called Wellness Collective, establishing an initiative to foster a more holistic approach to women’s fitness. Their goal is to create learning resources in video, social media and Well+Good articles that will offer a comprehensive guide to holistic wellness development for anyone around the world.
Wellness Collective will serve as a digital hub that brings together key aspects of wellness to improve overall health and athleticism: mind and body, self-care, finance and career, and community. The online content can be tapped from anywhere and provides insights and tools on how to leverage learning to improve everyday life.
Athleta plans to hold monthly Wellness Collective events at their New York City location that will address each of the four wellness pillars, while Well+Good will contribute articles and other media content to Wellness Collective to help users become more aware of their health. The partnership combines knowledge of how to live a health active lifestyle with education tools, helping reach a broader audience and inspire women in all areas of life.
The first Wellness Collective event, held at Athleta on March 30th, featured female leaders and entrepreneurs including Amy Odell, a journalist, and Vanessa Chu, co-founder of Stretch*d. Users can access each month’s information anywhere on the digital hub which features learning resources such as video, social media, and articles. Over time, the events will be introduced into more Athleta stores across the country.
“Connecting women and girls through a healthy active lifestyle to learn, grow and inspire each other is at the heart of our mission of empowering them to reach their limitless potential,” said Nancy Green, President and CEO of Athleta in a press statement. “As active women and athletes ourselves, we know women are looking for a central resource to unlock information about the physical, emotional, and mental elements that build a strong foundation for their active lifestyle and athletic journey. Wellness Collective is that one resource that can truly be disruptive by combining the power of on-and-offline communities to reach women everywhere.”
