Specular Theory and Accenture jointly received the “Best VR Commercial/Branded Entertainment” award from VR FEST for their virtual reality experience, Behind the Style. Selected from over 450 nominations by both public vote and an expert judging panel, Behind the Style blends an interactive VR fashion shoot with virtual commerce and a branching narrative.
While Accenture is known as a professional services company, Accenture’s Extended Reality group leverages the company’s human-centered design principles and industry knowledge to develop XR experiences. Together with Specular Theory, an innovation and immersive content company working in VR and virtual commerce, the companies produced a VR experience head and shoulders above its competitors.
“Behind the Style is a perfect example of the kind of experiences that brands can deliver to engage customers in new ways, giving them a chance to influence the storyline and interact directly with products,” said Accenture’s Head of Extended Reality Go to Market, Raffaella Camera. “We are thrilled to receive this award at VR FEST, and look forward to delivering new immersive experiences that further connect brands and consumers around the world.”
Through this innovation, retailers and brands have a new category of immersive experiences creating consumer experiences that are memorable, enjoyable, and highly relevant.
