ViantAI took home first prize in Adweek’s 2025 Tech Stack Awards for its breakthrough AI powered platform that enables media planners to create high-impact campaigns in seconds.
As artificial intelligence transforms advertising, marketers are seeking ways to accelerate processes, reduce costs, and demonstrate measurable results.
To recognize those who are creating cutting-edge solutions, Viant Technology Inc., a leader in CTV- and AI-powered programmatic advertising, announced that its flagship AI solution, ViantAI, was named “Best Strategic AI Platform” at the 2025 Adweek Tech Stack Awards.
“At a time when marketers are under mounting pressure to move faster, create efficiencies, and prove impact, ViantAI redefines what’s possible in advertising,” said Tim Vanderhook, CEO and Co-Founder of Viant Technology.
Compressing Media Planning from Days to Minutes
ViantAI significantly streamlines traditional media workflows. Previously, media planning and activation often required days or weeks across multiple tools and teams.
ViantAI converts a few advertiser inputs into comprehensive media plans within minutes, then automatically activates campaigns and optimizes bids in real time, providing clarity, speed and measurable results the industry seeks.
Since launch, ViantAI has achieved up to 50% media cost savings and 42% lower CPMs across active campaigns. These results demonstrate why the platform stood out to the Adweek jury: ViantAI serves as a strategic engine that drives revenue efficiency and return on ad spend.
The platform also stood out at Adweek’s Awards by translating performance data into clear, actionable insights. Instead of requiring marketers to interpret complex dashboards, ViantAI explains what is working, why, and how campaigns can improve, enabling faster, smarter decisions.
Built for Advertisers, Not Black Boxes
Vanderhook notes the goal was to create AI that streamlines decision-making rather than adding complexity. This aligns with the industry’s shift toward agentic AI, which can independently execute end-to-end tasks while continuously learning and optimizing.
“We created a product purpose-built for the advertiser,” he said. “ViantAI transforms simple inputs into comprehensive media plans, turns those plans into live campaigns, automates bidding, and translates performance into clear answers. Adweek’s recognition underscores the growing demand for AI that delivers real outcomes—not black boxes.”
Experiencined rapid adoption across industries such as retail, consumer packaged goods, entertainment, travel, gaming, and financial services, Viant plans to expand the platform to enable fully automated campaign execution, advancing automation while maintaining transparency and control for marketers.
Industry Recognition Beyond the Award
ViantAI was recognized for its first-to-market approach to autonomous media planning and buying, addressing the increasing complexity and time constraints advertisers face today.
Adweek’s Executive Editor Alison Weissbrot emphasized that the Tech Stack Awards are focused on impact, not hype. “This award isn’t about buzzwords,” she said. “It’s about recognizing the products remaking how brands connect and grow—and ViantAI exemplifies that shift by proving real, measurable outcomes for clients.”
The Adweek award adds to Viant’s growing list of accolades, including Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, along with recognition for workplace culture and AI excellence.
The Adweek Tech Stack Awards are judged by an external panel of industry leaders and honor platforms that demonstrate meaningful innovation and measurable impact across modern marketing.
Building the Future of AI-Powered Advertising
Founded with a focus on innovation in programmatic and connected TV advertising, Viant Technology continues to invest in AI-driven solutions.
With ViantAI, the company is preparing for a future where advertising campaigns are autonomously planned, executed, and measured by AI, allowing human teams to focus on strategy and creativity.
ViantAI’s recognition as Best Strategic AI Platform highlights the importance of platforms that deliver practical, performance-driven results.
Related link: Why Adwords isn’t Working for Small Business
