The world awaits us. So says eBay in their recent announcement that is encouraging customers to re-start their pre-pandemic purchasing habits. In order to spur activity on its online marketplace, eBay is partnering with adventurer Coyote Peterson from the hit YouTube channel, Brave Wilderness. Coyote joins with other top influencers in sharing their product suggestions tied to post-pandemic celebrations.
“ReOpen Ready: The Ultimate Guide for Navigating the New Wilderness of Society,” is a short film showing Coyote helping a family get reacquainted with basic tasks that were taken for granted in pre-pandemic lifestyles. He offers them tips, tricks and tools that get them out of their homes and into the world again.
“Even the most dangerous adventure is doable, as long as you have the right gear,” says Peterson. “eBay’s ReOpen Ready guides will help you prepare for the challenges ahead, from the most daring of escapades — like an IRL date — to a new daily routine that doesn’t include solely dressing from the waist up.”
Coyote joins with other Internet influencers to guide shoppers’ visits to eBayReOpenReady.com where they will see a range of products that influencers have personally chosen to spur celebratory activities such hosting parties and going to concerts.
- TikTok star, Jessica Wang (@jessicawang)
- “Entertaining Ready” showcases vintage wine glasses and sequin baguette purses from fashion influence,
- Lifestyle influencer Anthony Urbano (@oh_anthonio):
- First Date Ready: Browse casual yet classy loafers, white jeans and Ray-Ban shades,
- Stylist for Athletes Courtney Mays (@courtneydmays)
- Front Row Ready: Grab special-edition sneakers, vintage wristwatches and classic trench coats
- Law Roach (@luxurylaw),
- “Office Ready” is a collection of Rolex watches, classic blazers and functional yet stylish travel bags, and
- Celebrity stylist, Maeve Reilly (@stylememaeve)
- “Vacation Ready” is a wardrobe of classic Levi’s cutoff shorts, designer beach towels and chic swimsuits.
“As restrictions lift coast to coast, we continue to see unprecedented trends across eBay’s top categories, from people re-investing in ways to express their personal style to preparing their homes for guests again,” said Charis Márquez, VP of Fashion at eBay. “No matter the adventure, only eBay offers shoppers the ability to find exactly what they’re looking for as they step out into the ‘great out there’.”
With the goal of helping consumers transition back to enjoying shopping in their pre-pandemic ways, eBay is publishing a series of ReOpen Reports, providing monthly snapshots of what Americans are buying on the marketplace. For instance, their data is showing that the July 4th holiday that has not been a big retail occasion in the past is now being viewed as an event to inspire shoppers for them to celebrate, entertain, reunite (and spend) with friends. eBay’s data is showing activity surrounding backyard bashes that include purchases of cabanas, Spikeball, bocce ball and party pool floats that are up year-over-year.
As the current positive trend of COVID-19 hopefully continues, all retailers are finding creative ways to re-engage with their customers. eBays’ creativity of partnering with Coyote Peterson and other top product influencers Jessica Wang, Anthony Urbano, Courtney Mays, Law Roach and Maeve Reilly is their way of working hard both for consumers and the small businesses on their marketplace that have been greatly impacted by the pandemic.
Learn how Bespoke Post supports Small Businesses
