Dress For The Day, a New York based fashion website, is continuing to turn heads. Only a few months ago, they launched a complete redesign of their website. Now, they’ve teamed up with Sports Illustrated to bring an entirely new concept to their company.
DFTD focuses on all things fashion. The site content is primarily user-generated, allowing users to upload their “look” and linking viewers to stores where they can purchase the clothing online.
However, they’ve now expanded into more than just user-uploaded content. With their partnership with Swim Daily (the swimsuit edition of Sports Illustrated), they’ll now be able to showcase the different looks featured on the Sports Illustrated swimsuit models.
These models include some pretty big names. The first featured Swim Daily model featured on DFTD? Serena Williams.
DFTD users will now be able to shop William’s look directly from the site, with links to stores everywhere from Forever 21 to Shopbop to Nordstrom.
Both Sports Illustrated and DFTD are very excited about teaming up. In an article announcing the partnership, Sports Illustrated said that they hope to help users re-create some of their favorite Swim Daily models’ day-to-day looks.
In addition, Anisha Mukherjee, co-founder of DFTD, announced in a press release that she hopes this partnership will appeal to both males and females. Previously, the site has exclusively catered to women, but this is part of an effort DFTD is making to attract male users as well.
Sports Illustrated and DFTD plan on working together regularly to bring users new looks, so there should be many more Swim Daily models featured on the site in the coming weeks and months.
To view the featured model or to shop Serena’s look, visit http://www.dressfortheday.com/pieces/index/dftd-x-si-streetstyle-serena-fierce-and-fabulous.
