International pop-artist Zara Larsson will add to the everyday excitement found on the Roblox global creative platform when she performs a set list that includes songs from her new album track “Poster Girl”, as well as other hits. The Dance Party themed experience will stream live on Friday, May 21, 2021 at 4 PM PDT followed by a Q&A with Zara and encore performances over the weekend.
The virtual Dance Party takes place in and around Zara’s fabulous Swedish lake house. The venue includes fun mini games, interactive challenges, and exclusive merchandise including emotes, an avatar bundle, and a free item. Animals will roam the virtual property, including Zara’s favorite, pigs.
“I like to write songs, but I’m a performer first and a writer second. This album will be fantastic when played live, and I’m really excited to be able to play a select list of songs to the whole world for the first time inside Roblox,” said Zara.
Roblox’s human co-experience platform creates shared experiences that record billions of user hours each month. TEN Music Group and Epic Records are partnering for the event that will give music fans an immersive digital experiences with their friends.
“We are thrilled to welcome global pop sensation Zara Larsson to Roblox. She has created a magical pink wonderland that you have to see to believe and there is definitely going to be a lot of fun, games, and dancing this Friday,” said Jon Vlassopulos, Vice President and Global Head of Music for Roblox. “Roblox Launch Parties continue to be the best way for artists to reach millions of fans over a weekend, connecting them and their music in unparalleled fun, interactive, and immersive ways.”
Music is shared via launch parties and virtual concerts that are vehicles to distribute songs. Fans have a place to discover, share, and get closer to the music they enjoy. At the same time artists and labels have a creative way to engage and attract millions of fans—driving new revenue streams from virtual merchandise and VIP experiences, all in the collective shared space that is termed “metaverse”.
“During the past year we’ve worked to create new and innovative ways to connect artists with their fans,” said Sylvia Rhone, CEO of Epic Records. “Bringing Zara to Roblox to perform and interact with the Roblox community is an incredible match and we know her fans will love the performances this weekend.”
Zara Larsson’s pop music is pushing culture forward through empowered, enlightened, and energized anthems. She is making history and breaking records. Her RIAA platinum-certified 2017 full-length album is “the second-most-streamed debut on Spotify by a female artist ever,” eclipsing 5.5 billion streams.
Full details and information on how to sign up for a free Roblox account to enter the Zara Larsson Dance Party experience can be found here.
