Thanks to Yashi, a digital advertising platform providing technology and media services, it just got easier to optimize mobile and web video advertising inventory.
Located in Toms River, New Jersey, Yashi has supplied its clients with its award-winning geographically targeted advertising platform since 2007. With the newest version of Yashi’s platform, those looking to promote products and services in the digital world can now enjoy an “Environmental Trigger” feature, improved intuitive search and Yashi’s projection tool, according to a Yashi blog update. An improved interface also makes navigation a breeze for users.
“We’ve pumped up the volume and streamlined the process to provide users with the best programmatic experience possible,” Yashi said in the blog update.
The Environmental Triggering tool allows users to target media buys in any selected “geotarget” when certain weather conditions exist in a separate location. Through the use of National Oceanic Atmospheric Administration technology integration, Yashi is able to fire off bids wherever a user’s desired weather conditions occur, according to the blog update.
“So, for example, if you’re advertising for a New Jersey beach and you want to reach New York Metro residents when it is 75 degrees and sunny on the shore, you can do that here,” Yashi added.
It takes just three simple steps: selecting weather conditions, entering desired minimum and maximum temperatures and wind speeds and selecting the areas where the weather conditions triggers originate.
Yashi’s highly optimized intuitive search feature categorizes a user’s search by advertiser and campaign, allowing the user to manage his or her platform assets better and faster than before. In addition, campaign filters and the projection tool lets users view multiple campaigns at the same time based on current status and telling users whether their campaign is projected to meet requirements.
In an effort to keep up with the ever-changing digital advertising market, Yashi will release more updates in 2015. Users are encouraged to schedule a demo and stay tuned for new platform features and services.
