Early-stage beverage businesses will soon benefit from a just announced launch of a new fund that will specifically focus on their industry and business stage. The closely held private equity group MAB Capital Management, a firm focused on making strategic investments in a range of business sectors, announced on April 14 the launch of its $50 million Liquid Asset Brant Innovation Fund I. The fund will make equity investments of $3 million to $10 million in early-stage beverage businesses and support the growth of the brands in its portfolio, according to a press release.
MAB Capital Management, led by Marc Bushala, announced the fund only days after the sale of Angel’s Share Brands LLC to Bacardi Limited. As a founding partner, the President and the CEO of Angel’s Share Brands, Bushala helped make the company’s Angel’s Envy Bourbon one of the top-10 fastest-growing bourbons in the nation.
Liquid Asset Brand offers expertise in a variety of disciplines essential for the success of young brands, such as strategy, finance, marketing, sales, distribution and procurement. Bushala shared that MAB Capital Management has assembled an “All-Star” team of industry experts to help brands reach their business goals.
“We are seeing some really exciting businesses with great entrepreneurs at the helm,” said Bushala. “I look forward to announcing our first investments very soon.”
Liquid Asset Brands is in the early stages of launching a distillery in downtown Chicago planned for later this year. Strategic partners are being set up with negotiations currently underway.
