With support from L Catterton, a major consumer-focused private equity fund, Enjoy,Inc. continues to disrupt the retail industry through the on-going expansion of its on-demand Mobile Store in more than 54 US markets. The service, which operates largely in the US and the UK, provides online shoppers with in-store experience by offering same day delivery of purchases, if requested, while also providing one additional in-store service, expertise about the product.
The Mobile Store enables on-line customers to shop major tech brands such as AT&T and Google, then have the deliveries made by Enjoy Experts who help buyers understand the technology. At the time of purchase buyers are offered a timeframe for the Expert to come with the item who then helps the user get it up and running in little time.
Enjoy relies on efficiency from their Experts, ensuring they are mobile and ready to collect inventory from local shops to enable quick delivery. The company now covers more than 50% of the US population and plans to be available to 80% of the UK population and additional countries by 2020.
“One of the highlights of my retail career was creating a new channel for Apple customers, which was the Apple Retail Store,” said Ron Johnson, CEO and Co-Founder of Enjoy.. “Now I get to do it again by creating the mobile retail store for not just one company, but for many great companies around the world. As we look to drive the next phase of our growth, L Catterton was a natural choice as our partner, given their expertise in building consumer and technology brands on a global scale.”
This most recent funding growth round follows on investments from Riverwood Capital, Stamos Capital, Kleiner Perkins, Highland Capital, and Oak Capital Management. The recently raised capital will be used to accelerate innovation, in addition to market expansion.
