Chevron Products Company is reaffirming their commitment to help their customers grow their businesses with their new campaign, “Engineered with Purpose,” revealed at the Great American Trucking Show. The company, which produces engine oils, lubricants, and coolants, is using technology to advance customer education through their mobile Delo Traveling Technology Lab that will help trucking companies optimize their potential.
Created in 1999, the Delo Lab travels around the United States and Canada, delivering information and data on the latest trends and business insights in a timely manner. Chevron is updating the Lab, which is operated from a truck, to include interactive technologies such as virtual reality and augmented reality exhibits that will help customers learn more about the company’s new offerings.
In addition, Chevron expanded their fully re-formulated Delo 400 product line to be responsive to specific customer challenges. It includes heavy-duty engine oils and advanced coolants among others. Customers can learn how to take advantage of Chevron’s engine maintenance and other innovative offerings through the Delo Lab Truck.
“Our new campaign is a recognition of our customers’ need for better education and solutions to drive their business forward,” said James Booth, Commercial Sector Manager at Chevron in a present statement. “The Delo Traveling Technology Lab is the latest step in our commitment to excellence for our customers; the type of commitment that has made Chevron Delo the #1 choice for fleets and on-highway OEM factory fill.”
