Heidi Neck, a professor at Babson College, has co-authored “Entrepreneurship: The Practice and Mindset”, an entrepreneurship education book utilizing Babson’s methodology.
The book presents Entrepreneurial Thought and Action ® which focuses on both learning and practice. It also delves into other topics such as crowdfunding, design thinking, business model canvas, bootstrapping, and includes a pitch deck template for assistance when presenting ideas to potential investors.
The book is written in collaboration with Emma Murray, an entrepreneur and business author, and award-winning Arizona State University professor Christopher Neck.
Heidi Neck has also authored other books on the subject, such as the best-selling “Teaching Entrepreneurship: A Practice-Based Approach”. She is the current President of the United States Association for Small Business and Entrepreneurship.
