Digital marketers all over the world strive to master their skills so they can give their best work to their clients. As the world is racing forward into the digital economy, more and more innovative marketing tools are being developed and launched to help digital marketers meet this rising demand.
Anyword, an AI-based copywriting platform, is transforming writing for marketing and sales. The company has investor support, recently announcing their close of $21 million in new funding, bringing the total raised to more than $30 million. The funds will be used to further develop their innovative tool that combines language models with performance data. Marketers now can analyze text and understand its intent and ideal audience—helping them to tailor their customers’ messages across all channels.
The funding round was led by Innovation Endeavors, a fund co-founded in 2010 by the former Google chairman Eric Schmidt and Dror Berman whose prior work includes global search products at Yahoo, leading an R&D team at NICE Systems, and overseeing business development for an Israeli CE retailer. The firm primarily focuses on ventures located in Silicon Valley and New York City.
Anyword is a great example of the great digital transformation underway. Their predictive model was developed from billions of data points that were collected by A/B testing messages across industries, channels, audiences and marketing objectives.
“More than a billion marketing messages are created every day across digital channels, but marketing and sales professionals are still guessing when it comes to understanding what message is effective and why,” said Yaniv Makover, CEO and Co-Founder of Anyword. “AI can generate more than a thousand tweets for marketers but selecting the right one continues to be a challenge. In just a few years, it’s likely that AI generated content will become the new norm.”
Anyword and others who use collected data are better able to quantify the revenue opportunities associated with the services they offer. Anyword touts that its model is 80 percent accurate at predicting message performance that gives its clients “an average of 30 percent lift”. This gives marketers greater insight into how they manage client campaigns and the services they perform for them that caught the attention of clients that includes Ted Baker, PetCareRx, and Condé Nast.
Anyword has had 40% month-over-month growth since the company’s launch in March 2021, moving forward with over 1,000 plus customers.
Lead investors Eric Schmidt and Dror Berman are a magnet for both funding and talent. The following participants in the recent raise are a “who’s who” of innovation. They are:
- Tomer Cohen (Chief Product Officer of LinkedIn)
- Yossi Matias (Managing Director of Google Israel)
- Omri Kaplan (Co-founder of Iron Source),
- Amir Orad (CEO of Sisense),
- Nir Eyal (Bestselling Author of Hooked),
- Michael Ronen (President of Branded),
- Howard Lerman (CEO of Yext), Lead capital and
- Gandyr Ventures.
In addition, Tomer Tagrin, CEO of eCommerce marketing platform Yotpo, will join Anyword’s board along with Scanlon and Dror Berman, Founding Partner of Innovation Endeavors.
Anyword will use the new funding to fuel hiring efforts, continue building out its proprietary AI technology, and onboard more marketing customers to the platform.
“Yaniv and his team of deep tech and product experts at Anyword have built a 10X platform that tells marketers what to say and how to say it in order to drive quantifiably better results,” said Rick Scanlon, Founding Partner at Innovation Endeavors. “Customers love Anyword not only because it works so well but also because it is vastly superior to anything else on the market today. The results are an incredible growth profile and exceptional customer loyalty. We are excited to grow our partnership with Anyword.”
