On October 7, leaders of large organizations including Johnson & Johnson, Bank of America, Vonage and more will flock to New York City for the 2nd Annual UNIFY 2015 Content Marketing Conference. Presented by OneSpot in association with Forbes, the conference will be held at the Helen Mills Theater and discuss the present and future of successful content marketing strategies.
Conference attendees will have an opportunity to hear from movers and shakers in the content marketing field including keynote speaker, Rick Hamann, head of Content for The Onion. Each speaker will discuss their experience learning the following lessons as described in the event’s press release: “strategies for combining emotional storytelling with technology and data; and fostering engagement and maximizing business results as brands increasingly embrace content as a central component of their marketing efforts.” The event speaker lineup includes:
Rick Hamann, Head of Content, The Onion
Ted Gilvar, CMO, Vonage
Lou Paskalis, SVP, Enterprise Media, Bank of America
Gail Horwood, VP, Worldwide Digital Strategy, Johnson & Johnson
Joe Pulizzi, Founder, Content Marketing Institute
Bruce Rogers, Chief Insights Officer, Forbes
Gary Osifchin, Portfolio Lead, Biscuits North America, Mondelēz International
Adam Hirsch, Global EVP, Edelman Digital
Jennifer Rooney, Editor, Forbes CMO Network, Forbes
Joe Coleman, CEO, Contently
Rebecca Lieb, Independent Analyst
Steve Sachs, CEO, OneSpot
Increasing diversity in this year’s sessions, a live consumer panel conversation will be held with Joe Pulizzi, founder of the Content Marketing Institute and an emotional storytelling event where Gary Osifchin (Portfolio Lead of Biscuits North America of MondelÄ“z International) will present a case study on how Honey Maid strengthened its brand position.
This event is open to all digital, media and marketing professionals, but space is limited. Click here to register.
