Setting up a Marketing Budget Puts a Small Business on the Right Growth Track
Almost every small business has some type of connection to the internet. Some have a web site that provides their important product or services information, while others have an ecommerce platform that is supported by a full digital marketing plan and strategy. Common to them and other small businesses is their use of digital marketing platforms to draw in viewers and to potentially convert them into customers.
With the ongoing rise of digital technology applications which previously only large companies could afford, small businesses now also have tools to economically scale their companies. With this digital transformation underway, every small business should stay abreast of new technology that keeps pace with their industry and their competition.
The following is a list of to digital marketing platforms that should be in almost every small business toolbox:
1. MailChimp: An email marketing platform that allows businesses to create, send, and track email campaigns.
2. Google Ads: An online advertising platform that allows businesses to reach potential customers by displaying advertisements on Google and its partner websites, often referred to a PPC, pay per click,
3. HubSpot: An inbound digital marketing and sales platform that helps businesses attract visitors, convert leads, and close customers.
4. Hootsuite: A social media management tool that enables businesses to manage multiple social media accounts from one platform.
5. SEO: (Search Engine Optimization) is a strategy used to increase the visibility of a website in search engine results pages (SERPs) that is served by a number of service providers such as Moz, Ahrefs and Search Engineland, among others.
6. AdRoll: An online advertising platform that enables businesses to create, manage, and optimize campaigns across multiple channels.
7. Crazy Egg: A website analytics tool that helps businesses track user activity on their websites and identify areas of improvement.
8. KISSmetrics: An analytics platform that provides businesses with insights on customer behavior and engagement.
9. Buffer: A social media management tool that helps businesses schedule and publish posts across multiple social media accounts.
10. Moz: A suite of SEO tools that help businesses analyze their website performance and improve their visibility in search engine results.
As a small business positions itself to compete online, it needs to establish a budget for the marketing tools they will first use and those that become more useful when their small business sees a customer response on line. They then need to project out the revenue these top digital marketing platforms will bring to their small business. Being able to look out and see the cross over point when an investment in digital technology will pay off is critical to have a scalable and profitable small business.
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