Yashi, a leading online video demand side platform with location-focused technology, was acquired by Texas based Nexstar Broadcasting Group, Inc., as announced in their February 2, 2015 press release. Nexstar has acquired 100% of the stock of Yashi, Inc. in a $33.0 million transaction accretive to 2015 results. Nexstar Broadcasting Group is a Nasdaq listed diversified media company specializing in localism that brings services to consumers and advertisers through its traditional media, digital and mobile media platforms.
Yashi experienced very rapid growth through its pioneering and innovative location-based targeting and programmatic digital technology and services for the online video advertising industry. Offering a one-stop digital advertising solution, Yashi’s proprietary platform integrates geographic, demographic, and other data-driven targeting tools with real-time-bidding. The platform enables advertisers to optimize their ad campaigns in real time.
Jay Gould, CEO of Yashi stated, “Perry Sook and his team at Nexstar have built one of the country’s strongest local media businesses through organic growth and strategic acquisitions. The combination of Nexstar’s digital video advertising business and the Yashi platform is a win-win for clients on both sides, as Nexstar’s growing scale and broad array of digital media assets will help Yashi fulfill its vision to bring online video advertising to local businesses throughout the United States. We are excited about working with the digital media teams at Nexstar as we continue to cement our place as leaders in location-focused online video advertising for national and local brands utilizing our real-time programmatic technology.”
Yashi reached some significant milestones in the past few years, including being named to Deloitte’s 2014 Technology Fast 500 List of Fastest Growing Companies in North America and Inc. 5000’s List of Fastest Growing Private Companies for the last three consecutive years.
Nexstar’s acquisition of Yashi significantly broadens and diversifies Nexstar’s digital media portfolio. In addition, synergies are expected with Nexstar’s geo-fencing patent and 600+ local account executives. Yashi will continue to operate its growing business as a division of Nexstar’s digital media portfolio.
Tom O’Brien, Executive Vice President/Digital Media and Chief Revenue Officer of Nexstar, commented that the Yashi acquisition will strengthen and expands Nexstar’s digital video advertising offerings. It is expected that Nextar combining Yashi’s targeting and programmatic digital technology with their existing digital offerings will enable Nexstar to further expand the innovative multi-platform marketing solutions offered to local and national advertisers, agencies and digital publishers. Nexstar’s portfolio includes affiliates of NBC, CBS, ABC, FOX, MyNetworkTV, The CW, Telemundo, Bounce TV, Me-TV, and LATV.
