San Francisco – October 5, 2022 – Tumble, the smart laundry technology platform, announced today that it has
raised $7 million in seed funding to modernize the shared laundry experience and transform outdated machines
into revenue-generating assets. Funding will be used to scale its proprietary software platform–providing an all
digital experience from cashless payment to cycle tracking and machine security–to serve rental properties and
residents nationwide, and soon, introduce a pickup and delivery service for consumers.
The round was led by Hivers and Strivers and includes participation from Array Ventures, Western Technology
Investment (WTI), the PenFed Foundation, Zag Capital, as well as angel investors, including former AWS Senior Vice
President and current Board Member at Twilio and Intuit, Richard Dalzell, and early Groupon Investor, Rich Heise.
Tumble also secured $1.5 million in venture debt from WTI.
“For well over three decades, property teams have had to rely on outdated technology and services, leaving
residents with a terrible laundry experience and billions of dollars on the table,” said Doug Doan, Founder and
General Partner at Hivers and Strivers. “In only three years, Tumble has built the first and only fully integrated
smart laundry technology built to benefit the bottom line and truly make laundry easier for residents.”
With only two shared laundry companies capturing the market share, and the vended laundry category (also
known as “coin operated laundries” or “laundromats”) valued at $5 billion overall, the industry is ripe for
innovation as Tumble taps into the multifamily industry’s $53 billion potential. A recent report anticipates the
laundry services market will hit $221 billion by 2030.
Tumble’s growth trajectory, backed by a proven model for boosting net operating income (NOI) for property
management companies and the resident experience throughout California, will now bring smart laundry to 25
major metros and 200 cities nationwide.
“The multifamily industry has been stifled by ‘dumb laundry’ for too long–Tumble is saving property managers and
their residents with the ‘smart laundry’ experience,” said Tumble CEO and Founder, Scott Patterson. “We’re also
giving back valuable time to onsite teams who have lost countless hours, and renters, to laundry complaints and
machine maintenance. With Tumble, one of the most important amenities is now a valuable revenue stream.”
Tumble’s cashless, cardless model modernizes the laundry experience for residents and eliminates the burden of
machine maintenance for onsite teams. Residents simply download the Tumble app, add balance to their wallet,
choose their location and connect to Tumble’s washer and dryers. They can also pay, track and lock their machines,
getting notifications once the cycle is complete. Tumble’s key features include:
● Cashless Payment – secure payment done by smartphone● Machine Availability – real-time window into machine availability
● Cycle Tracking – real-time window into cycle progress
● Locking Mechanism – lock/unlock remotely, keeping your laundry secure
● Push Notifications – receive alerts when laundry is ready
● Predictive Maintenance – data-driven machine learning keeps machines in-service
Tumble Support allows residents to report issues and provide feedback in real-time, freeing up onsite teams by at
least 52 hours a year, on average. It also allows for 90 percent of the maintenance to be done remotely, while also
handling 99 percent of service tickets. This gives onsite teams more time to focus on meeting revenue goals and
customer satisfaction.
“We trusted Tumble with our portfolio of 2,945 units across 300 properties which has directly resulted in an
exponential increase in both resident and property management satisfaction,” said CEO and Founder of 2B Living,
Brooks Baskin. “Tumble has provided much more than smart laundry services, it has become a cornerstone in our
portfolio’s amenity offerings, providing best-in-class property management and commitment to adopting only the
best technology to serve our residents. As both a property management company and a team that has supported
Tumble through this last investment round, we’re doubling down on the growth and success of the company and
look forward to seeing their continued expansion.”
Tumble was founded in 2019 by CEO Scott Patterson, having just just finished serving 11 years in The United States
Marine Corps, where laundry was a valued commodity–learning to fold or find whoever owned the clothing in a
machine. After leaving the military and moving to San Francisco, Patterson found mostly broken, unreliable laundry
machines, dirty rooms, stolen clothes and expensive cards to refill.
Flash forward to 2020, during the height of the pandemic, when the U.S. experienced a coin shortage, further
perpetuating the pain of the traditional laundry room while rendering some completely useless. Patterson quickly
launched Tumble in its hometown headquarters San Francisco in 2021 and has since then quadrupled its market
share and has grown the team to meet a nationwide demand for smart laundry.
Tumble is set to soon debut a new pickup and delivery service that taps into the growing gig economy’s $347 billion
potential. The offering will further expand platform capabilities and value for Tumble customers, and give
consumers the opportunity to earn using their existing laundry rooms.
“We have re-engineered the shared laundry model by creating the infrastructure and technology that brings the
machines and software to people, allowing us to streamline and monetize the experience,” said Tumble CTO, Bob
Wall, who was the former Founder of Washio. “Our new pickup and delivery service provides a way for people to
earn money using an existing amenity in their apartment building while tapping into pent up demand for gig
economy workers that may not have, or may not want to drive their car in order to earn extra money.”
Tumble is currently in thousands of units managed by leading property management companies including: 2B
Living, Veritas Investments Inc., FPI Management, Moss & Company, AMC Management LLC, Rainey Property
Management, Shomof Group, GreenTree Property Management, Mosser Structure Properties, R.A. Snyder, AWI
Management, Q10 Property Advisors, to name a few.
“Tumble is driving the industry towards value creation, instead of extracting income from tenants. We’re incredibly
proud to have the support of our investment partners and customers to further our vision and ultimately, end
laundry day for good,” closed Patterson.
To learn more about Tumble, visit Tumble.to. To join the waitlist for Tumble’s new pickup and delivery service, sign
up today at jointumble.com.
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About Tumble
Tumble is the smart laundry technology platform that offers an all digital experience from cashless payment to
cycle tracking and machine security. Tumble’s Smart Laundry platform is first of its kind, allowing users to simply
download the app, add balance to their wallet, choose their location and connect to Tumble’s laundry machines
with a unique code. Using its proprietary technology, Tumble allows users to pay, track and lock their machines,
getting notifications until the cycle is complete. Tumble also offers Smart Support for help, to report issues and give
feedback in real time, freeing up onsite teams by 90 percent on average. Founded in 2019 out of San Francisco,
Tumble currently services California, with expansion plans for Chicago and NYC in 2023. To learn more, visit
tumble.to.
