Because excellent customer service is essential to a successful business, many companies use a range of market research & technology to understand the needs of their customers, including Customer Relationship Management software (CRMs). Punchh, a mobile CRM for restaurants, has gained recognition through their selection as one of Tie50’s 2015 Top Start-Up Winners, according to a May press release.

“The idea that drives Punchh is creating an easy-to-use platform that allows brands to fully connect with their customers and gather essential data about their tendencies,” said Vic Mahadevan, CEO of Punchh. “Being recognized for implementing this technology in a growing industry is astonishing and we will continue to deliver the product and services that make us leaders in this category.”

TiE, an organization of international entrepreneurs and business professionals, holds the annual TiE50 awards program to encourage entrepreneurship. After being judged by a panel of investors, entrepreneurs, venture capitalists and CEOs; Punchh was selected out of thousands of start-ups worldwide for displaying profound potential in its business model, intellectual property value and leadership team.

Through a branded smartphone app, Punchh allows restaurant customers to access personalized campaigns based on their personal preferences. Guests create profiles to earn rewards, take surveys, refer friends, play games, post reviews, place orders and more. This allows the app to provide more meaningful, individualized insights on restaurants including Schlotzsky’s, Mama Fu’s, Earl of Sandwich and Capriotti’s Sandwich Shop.

For more information about Punchh, please visit www.punchh.com. For a complete list of TiE50 Startup Winners, please visit http://www.tie50.net/TiE50Awards

May 22, 2015