Perfect Corp.’s founder was recognized for her trailblazing use of technology to change the user experience in the beauty industry.
In recognition of her transformative leadership and pioneering innovation, Alice Chang, Founder and CEO of Perfect Corp. (NYSE: PERF), has been awarded the coveted Game-Changer Award at the 2025 CEW Achiever Awards.
Held on April 30, 2025, at the prestigious Marriott Marquis in New York City, the annual event celebrates female leaders whose vision and dedication are reshaping the beauty industry.
The Cosmetic Executive Women (CEW) Achiever Awards are among the industry’s most respected accolades, honoring outstanding women whose contributions have sparked transformation and driven progress in beauty. This year, Alice Chang stood out for her visionary leadership and commitment to leveraging cutting-edge technology to revolutionize how consumers engage with beauty products.
As the driving force behind Perfect Corp., Chang has been instrumental in positioning the company as the global leader in AI and AR beauty and fashion tech solutions. Since founding the company in 2015, she has steered Perfect Corp. toward becoming an essential innovation partner to over 700 of the world’s top beauty brands.
Through seamless integration of tech-driven personalization tools—including virtual try-on experiences and AI skin analysis—Perfect Corp. is redefining the consumer journey from product discovery to purchase.
“It is an incredible honor to receive the Game-Changer Award from CEW and to be recognized alongside so many inspiring female leaders,” said Chang during her acceptance speech. “This recognition is a testament to the power of technology to transform the beauty experience, and to the importance of bold, innovative thinking in shaping the future of our industry.”
Perfect Corp.’s technology is empowering consumers and brands alike. The company’s solutions enhance online and in-store experiences by enabling users to virtually try on makeup, hairstyles, eyewear, jewelry, watches, and other fashion accessories. Additionally, its AI-driven analyzers offer real-time skin and hair diagnostics, delivering personalized beauty recommendations that meet individual consumer needs.
The company’s innovations extend beyond virtual try-ons and analysis. Perfect Corp.’s generative AI tools have taken digital creativity to new heights, offering advanced photo and video editing capabilities, AI content generation, and hyper-personalized beauty experiences. These groundbreaking technologies not only engage users but also drive significant value for brands looking to create interactive and memorable customer experiences.
Chang’s leadership has also translated into an impressive global reach and adoption. Perfect Corp.’s technologies have been downloaded over 1.1 billion times through its YouCam apps, and the platform continues to evolve as a cornerstone for digital transformation in beauty and fashion retail.
Founded in 2015, Perfect Corp. remains committed to its mission to make beauty smarter, more personalized, and more enjoyable through Beautiful AI. By helping brands and consumers connect through immersive digital experiences, the company has established itself as a trusted partner in the beauty and fashion technology landscape.
Perfect Corp.’s continued growth and impact in the sector exemplify Chang’s belief in technology as a powerful enabler of innovation.
As Alice Chang joins an elite group of female trailblazers honored by CEW, her Game-Changer Award not only celebrates her past achievements but also signals a promising
For more information, visit CEW Achiever Awards.
