P&G Ventures announced its 2019 P&G Ventures Innovation Challenge, extending a formal invitation to startups, entrepreneurs, and visionaries to submit their innovative product ideas by November 25th.
A select few will have the opportunity to pitch their idea live at The International Consumer Electric Show 2019 (CES 2019) in Las Vegas. P&G will partner with the winner to develop the product who will also receive $10,000, complimentary attendance to the EY Strategic Growth Forum, and qualify as a finalist in a Techstars accelerator.
When it comes to ideas and products, P&G Ventures has interest in fast-moving, consumable products within retail, direct-to-consumer, device, digital, and service-enabled business models. Additionally, any product submitted needs to address one of the following needs:
- Enhancing male wellness
- Managing pain without side-effects
- Maximizing mental and physical performance
- Maintaining a non-toxic home
- Caregiving for the aging
- Improving sleep through environment
- Treating chronic skin conditions & symptoms
- Alleviating symptoms of menopause
Once the submissions close, P&G selects three finalists to present in person to P&G Ventures’ leadership team at CES 2019, with the grand prize winner picked by an expert judging panel. This panel includes the likes of David Cohen, co-CEO and founder of Techstars, and P&G Ventures General Manager and Vice President Leigh Radford.
P&G Ventures serves as a startup studio within parent company Procter & Gamble, developing internal and external ideas as well as building unique partnerships that bring in early-stage startups and helping them grow. With an entrepreneurs-first style, P&G Ventures gives funding and expertise while working as an incubator with an intimate involvement in the startups it grows.
“Great ideas can come from anywhere,” said Radford. “We are looking to take the best of entrepreneurs and the best of P&G to solve some of our consumers’ biggest problems.”
