Great sports competitors know how important momentum is to winning. Rapidly growing BetMGM knows that as well, tapping into one of the preeminent names in football, Marshawn Lynch, who will now be part of the BetMGM team as Brand Ambassador. The NFL football legend will be prominent in the sports betting and digital gaming company’s marketing campaigns, promotions and fan events that includes engaging with BetMGM players.
Lynch brings to BetMGM the ultimate winning brand, Super Bowl Champion. As a star on the winning Seattle Harks he was well-known for his powerful, highlight-reel running style over the course of his 12 season NFL career. His other accolades include four consecutive Pro Bowl appearances, one first-team All-Pro selection, and twice leading the league in rushing touchdowns.
“Being part of the BetMGM family is dope and an honor. They’re the leaders in online gaming so I’m excited to learn about the industry from the best and find ways where I can have an impact,” said Lynch. “Plus, with ambassadors like Barry, Gretzky and Jalen, I think da’ kid is in good company, ya know what I mean?”
Matt Prevost, Chief Revenue Officer at BetMGM, agrees with Lynch and knows how much he will add to the BetMGM brand as an Ambassador, stating, “Lynch is both an incredible athlete and larger-than-life personality. The impact he has made on the game of football, coupled with his status as an electric superstar, makes him a tremendous addition to the BetMGM team.”
While fans know Lynch as star athlete, they will also get to know Marshawn Lynch “business man”. Lynch has a range of business interests established before becoming Brand Ambassador. His BeastMode® business is a marketing agency and he also owns an apparel business with a Las Vegas-based retail store that has an online apparel offering. He is launching a legalized Cannabis brand called Dodi™ and he is also the founder of the Fam 1st Family Foundation, a philanthropic organization helping black youth.
He is joining a business built on a foundation of success. Founded in 2018 BetMGM started as a partnership between MGM Resorts International and Entain Plc. The former gives BetMGM exclusive access to all of its U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. The latter’s relationship provides state of the art technology supporting BetMGM’s online sports betting and gaming.
The three year old startup is part of Jersey City’s growing entrepreneurial tech ecosystem that has the active support of Governor Murphy and the NJ EDA. Just recently the EDA signed a memorandum of understanding with New Jersey City University based in in Jersey City to support the creation of a Sports Wagering and Financial Technology Workforce Development and Innovation Center. While the Center focuses on what is to come, BetMGM is currently fueling job creation as seen through its extensive list of job openings posted on its web site.
Lynch as BetMGM’s Brand Ambassador joins the highly competitive online betting and gaming industry that recently saw NFL Legend Drew Brees become Brand Ambassador for online gaming operator PointsBet. The two sport legends now bring their own styles of competitiveness to a new arena.
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