DERBY internet entrepreneur Mel Morris will share in a $7 billion windfall today thanks to his investment in the company behind hit game Candy Crush Saga.

Mobile game developer King Digital Entertainment, in which Mr Morris owns an 11.5% stake, has priced its shares at $22.50.

Trading in King shares will begin in New York later today.

The price of the initial public offering gives Mr Morris slice of the business a paper value of $805 million, or approximately £487 million.

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He invested in the company when it was set up back in 2003.

The floatation is likely to make the Littleover-born internet entrepreneur Derbys most successful businessman.

Candy Crush Saga is behind Kings multi-billion-dollar valuation, having attracted hundreds of millions of users.

The game for computers, smartphones and tablets has been played by some half a billion people around the world.

Simple but addictive, it was largely responsible for the companys revenues rocketing from $22 million in the first three months of 2012 to $602 million in the last quarter of 2013.

It involves players lining up three matching candies to earn points and to complete a variety of challenges.

Basic versions are free to play but players wanting additional features or extra lives have to pay.

Read more: http://www.derbytelegraph.co.uk/Derby-entrepreneur-Mel-Morris-share-7-billion/story-20853951-detail/story.html#ixzz2x7ttaUfz
March 27, 2014