The Interactive Advertising Bureau is celebrating its 11th year of the Annual MIXX Awards to honor leaders in the digital marketing and media industry, but this year’s winners had a surprising twist. Competing against giants like Nike/Jordan, Land Rover China, Taco Bell, Microsoft, Sony and more; a viral grassroots phenomenon placed gold in three categories ““ “The ALS Ice Bucket Challenge”!
“The winners of the 2015 IAB MIXX Awards demonstrate how imagination and technology can be woven together to move hearts and minds,” said Randall Rothenberg, President and CEO, IAB. “This work represents the finest in digital marketing the world over, and will surely influence the next generation of marketing campaigns.”
Along with winning the highly coveted Best-in-Show prize, the ALS campaign was ranked #1 in the following categories: “Brand Awareness and Positioning”, “Public Service / Brand Citizenship” and “Social”. Through cause-related messaging and digital distribution, hundreds of thousands of social media users participated in the ALS Ice Bucket Challenge, resulting in millions of dollars being donated to the organization.
“This year’s winners reached audiences in new and powerful ways,” said Lebowitz. “All of us on the judging panel were impressed by the way each of the campaigns took full advantage of digital’s interactive capabilities, while also showcasing a keen understanding of the core human need for great storytelling.”
All nominees were evaluated by a panel of 38 judges including Michael Lebowitz (Founder and CEO of Big Spaceship), Suzie Reider (Managing Director, Brand Solutions, Google -YouTube), Alex Lord (Senior Director, Global Ad Creative Technology, Yahoo) and more.
“The brands and advertising creatives that we honor at the IAB MIXX Awards employ the latest tools to realize ingenuity and digital prowess,” said David Doty, Executive Vice President and CMO, IAB. “This year’s winning work takes mobile, social, video, and more to new heights.
To view a full list of the 2015 IAB MIXX Award winners, visit http://www.iab.net/mixxawards/gallery2015/.
