Capitalizing on the growing global market for esports, FanAI Inc. has developed an artificial intelligence-driven platform for audience monetization. The platform helps increase revenue for sponsors and rights owners through a greater understanding of the preferences and the diverse segments of the esports audience.
The platform gathers both first level data owned by the rights holders, and information on the larger audience from streaming and social platforms, along with payment data and data repository services.
While tv sports viewers are increasing in age, the average esports TV viewer is 31 and even younger on digital platforms, according to a 2016 Nielsen eSports Report. With non-endemic brands increasing investment at a rate that nearly doubles 2016’s total, according to The Next Level 2017 Q2 eSports Brand Report, FanAI achieved a successful Series Seed round that was announced on July 27th .
Johannes Waldstein, the CEO and founder of FanAI, spoke about Series Seed round and FanAI as a whole in a press release, saying that, “The caliber of investors in our Series Seed round, along with our recent work with DreamHack, all point toward the growing need for rights holders and sponsors to analyze esports with in-depth analytics. We help agencies and brands deliver personalized experiences and offers to each fan, while at the same time allowing sponsors to properly invest their sponsorship and media dollars into esports with confidence achieving their goals and measuring ROI.”
The technology of FanAI is attracting big names in the esports community, including DreamHack, among the largest computer festival and esports event organizers in the
world. Other notable parties participating in the Series Seed round were Courtside Ventures’ Deepen Parikh, Greycroft GC Tracker Fund, BDS Capital, CRCM Ventures, Catalyst Sports, and Rosecliff Ventures.
