Shoppers around the world will soon have one place to go when seeking to buy products from black entrepreneurs. Combs Enterprises has joined with Salesforce to create SHOP CIRCULATE, an all-in-one digital marketplace exclusively created for black entrepreneurs to sell their products. Deloitte Digital, a partner of Salesforce, will design and built the platform that will be powered by Marketplacer’s online marketing technology.
“Building Black wealth starts with investing in Black-owned businesses and giving entrepreneurs access to the consumers needed to build sustainable companies that can thrive,” says Sean Combs, Chairman of Combs Enterprises. “I’m excited to partner with Salesforce to create a platform that will advance our collective pursuit of economic justice.”
Scheduled for launch later this year, the platform is a coordinated effort of the talent at Salesforce, Deloitte Digital and Combs Enterprises—using a diverse team of engineers, storytellers, brand marketers and product specialists. Product categories will include: beauty, fashion and art, to health, wellness and home.
Combs Enterprises has acquired The Nile List, a black business e-commerce site and has appointed its founder Khadijah Robinson to be Head of Product to champion SHOP CIRCULATE internationally. SHOP CIRCULATE has also inked a partnership with Official Black Wall Street, the leading directory to discover Black-owned businesses. Founder Mandy Bowman will be an advisor.
“Salesforce is honored to collaborate with Sean Combs and Combs Enterprises to help close the unjust wealth gap that prevents too many Black Americans from achieving economic equality,” said Marc Benioff, Chair and CEO of Salesforce. “SHOP CIRCULATE will empower us all — as individuals, communities and companies — to support Black-owned businesses, amplify the talent of Black entrepreneurs and move us closer to true equality.”
