As the U.S. emerged from the pandemic, it faced a number of unforeseen challenges—with inflation possibly at the very top. For some startups, timing may play a critical role in their success—that may apply to LUXUS, the world’s first luxury alternative investment platform just launched out of Beta.
In the past during periods of high inflation, the wealthy typically diversified their portfolios by purchasing hard assets such as artwork, gold, antiques, jewelry, among others. By using the LUXUS platform small investors can now make similar investments in alternative assets—providing them with a hedge against inflation that was not previously available to them.
“Over the past 3 years, large, investment grade diamonds of flawless clarity have significantly outperformed the SPX and Gold, demonstrating their value as an inflation hedge,” says Founder and CEO, Dana Aulander.
The Alternative Luxury Asset Platformlive live launch featured its third IPO, an exclusive D-color, Flawless, round brilliant-cut diamond of 5 carats with Excellent polish and symmetry, sponsored by Kwiat, the New York City based family-ownBy used house of diamond jewelry design. It is the first asset in The Flawless Collection, having a market capitalization of $400,000 that is currently available for pre-marketing on the LUXUS investment platform for $250 per share.
In addition, LUXUS is also launching LUXUS VIP that serves individuals who invest at a certain threshold. The members receive preferred, first time access to alternative investments, as well as exclusive events, invitations, private salons, special offers, advance notice of IPOs, management fee discounts and other advantages.
“It’s become clear to us that family offices and ultra high net worth around the world are seeking both unique investments and a deeper community. From the investment perspective and against the backdrop of a macro flight to quality, LUXUS’ offerings serve as alternatives to gold, real estate and equities,” said Aulander. “From a community perspective, this audience combines sophisticated investors, curated experiences and savvy collectors of alternative assets. It’s a combination of these two powerful dynamics.”
Aulander joined with Co-founder Gretchen Gunlocke Fenton, a seasoned fashion executive with 20+ years of experience, to launch LUXUS in 2021 with the backing of global investors. The alternative investment platform gives the public opportunity to invest in luxury assets that LUXUS presents via its partnership with the world’s premium brands. Small investors will gain fractional ownership in coveted jewelry, ethically sourced precious gems, rare timepieces and lifestyle related assets.
