Many people today wish they had jumped into the internet or social media sooner. That is because they now see how successful early adopters of new technology are—and that they had the advantage of being ahead of their competition. This is particularly true of “influencers” who are part of marketing networks in social media and have built up followers that they later monetized—carving out their place in online brand marketing.
Influencers typically have a greater following than others in their industry or online space. They standout and their followers are loyal to them, acting upon their suggestions, endorsements or advice. To achieve that, successful influencers nurture an authentic relationship with their follower base that sponsors and advertisers’ value. They are willing to pay influencers to have their brands and products promoted by them.
But most important to aspiring influencers or those who are well established is that they efficiently find and then connect with brands that value their particular follower base. The co-founders of fastest growing influencer marketing network, Christian Brown and Dylay Duke, saw this influencer need as an opportunity—as well as for brands.
The founding team had their vision recently affirmed through the closing of a $9 million seed round led by Deuterium Capital Management, a boutique investment advisory firm based in Tampa, Florida.
“Our latest round represents our investor’s confidence in our vision stemming from our collective understanding of the creator economy and the direction we’re heading,” said Duke, CEO of Glewee. “Thanks to this capital injection, we are able to further expand the platform’s capabilities to appeal to an even wider set of creators, brands and agencies on a global scale.”
Those seeking to become an influencer soon realize the high time commitment that is required to attain their goal. Glewee’s platform addresses that challenge, while offering a range of features that assists users. While influencers nurture their content and audiences via the platform, they are also benefiting from a range of resources and tools that help them optimize their time and efforts— alleviating those labor-intensive time-intensive tasks. They are able to set rates, identify content categories at their fingertips, access content management calendars, use brand chat and track campaigns via data.
Via the platform brands are better able to match with influencers that extends their reach. Enhanced reporting updated in real-time enables them to track their campaigns based on impressions, likes, comments, and overall spend. From that they can determine which influencers are performing best, identify the best-performing content, and scale their marketing campaign initiatives with ease.
In addition to being matched with pre-vetted verified influencers, brands are able to see all campaign communications together, while also tapping into features such as influencer discovery and selection, campaign workflows, content approvals, payments, contractual agreements and more.
“Because our identity depends on the creators’ authenticity and ability to execute, our stringent review process for new users includes both automated and human vetting,” said Brown, chief marketing officer of Glewee.
Standing firmly behind its service, the Glewee platform “guarantees that brands will be matched with the best-fit creator team for each personalized campaign”. This includes qualifying creators for their authenticity and ability to execute. This removes a lot of trial and error that brands used in the past that required time, money and patience to achieve the right results.
Importantly, Glewee provides an ideal space for brand and creator collaboration and communication, while still vesting the critical approval role in the hands of the brand marketer. To gain more users Glewee offers live demos, as well as directly opening accounts for brands and agencies.
Creators should opt-in to the Glewee creator community by downloading the app at app.glewee.io found in the App Store and then apply.
Once onboard new registrants are on their way with today’s fastest growing Influencer Marketing Network—Glewee.
