The startup, with support from timely funding, is leading the digital transformation of the wholesale distribution industry by replacing spreadsheets, fax machines, and more with its AI-powered platform.
WizCommerce, an AI-powered sales and ecommerce platform for wholesale distributors, has raised $8 million in Series A funding led by Peak XV Partners.
This achievement marks a significant milestone for the growing startup, which aims to replace outdated wholesale processes, including spreadsheets, fax machines, and clunky portals, with a modern AI-driven operating system.
A New Era of Wholesale Technology
For decades, wholesale distributors have used patchwork systems that slow operations, reduce margins, and frustrate sales reps and buyers. Rising tariffs, freight costs, and inefficiencies have worsened these issues. WizCommerce believes the industry needs a reinvention, not just another tool.
“The **AI era of wholesale isn’t coming—it’s here. And WizCommerce is leading the way,” said Div Makkar, co-founder and CEO of WizCommerce. “We didn’t raise this round to patch a broken system. We raised it to erase the old way entirely. Wholesale doesn’t need more tools; it needs a smarter operating system.”
Series A Funding Fuels AI Innovation
With $8 million in Series A funding, WizCommerce will focus on expanding its AI capabilities and accelerating product development. The company is building an “AI workforce” for distributors, addressing both back-office and front-office tasks like automating manual work, streamlining quotes, and personalizing the buyer experience.
The company has launched Kai, an AI-powered sales assistant, and WizStudio, an AI lifestyle image generator for scalable product visuals. These technologies reflect WizCommerce’s focus on integrating AI into all stages of the wholesale process, from quoting and catalog creation to order fulfillment and customer engagement.
Strong Traction in Wholesale Markets
WizCommerce has had strong adoption with over 700 sales reps and 300,000 buyers using the platform across industries like home décor, lighting, giftware, and general merchandise.
Loloi Rugs, Jaipur Living, and Arteriors Home are among the industry leaders that are using WizCommerce to streamline their operations. Justin Kachan, CEO of Sagebrook Home, highlighted the platform’s impact:
“I am really impressed by how forward-thinking WizCommerce is when it comes to technology. They’re not just keeping up, they are ahead of the curve. Their AI features have made a huge difference to our reps and customers. It’s making our reps more proactive and increasing conversions.”
Investor Confidence in the Wholesale AI Opportunity
Peak XV Partners, a venture capital firm focused on innovative startups, led the funding roound. According to Peak XV, WizCommerce presents a unique opportunity to enhance both distributor workflows and customer experience.
“What stands out is how consistently WizCommerce earns praise from both reps and buyers,” said Rishen Kapoor, VP at Peak XV Partners. “It’s uncommon to see a platform improve internal workflows and customer experience at once. With hundreds of reps and thousands of buyers already using it, WizCommerce is on track to become a core part of the wholesale tech stack.”
The Future of Wholesale Transformed
The wholesale industry still relies on manual quoting, printed catalogs, and fragmented ecommerce systems. WizCommerce is addressing these key inefficiencies:
- AI-Powered Quoting: Instant, accurate quotes that reduce delays and errors.
- Personalized Storefronts: Buyer-specific portals that adapt to preferences and purchase patterns.
- AI-Generated Content: Automated product descriptions, images, and catalogs that save time and enhance customer engagement.
- Sales Rep “Superpowers”: Intelligent assistants that anticipate customer needs and provide real-time insights.
With Series A funding, WizCommerce aims to accelerate these efforts and scale across more wholesale sectors. The goal is to make AI the foundation of wholesale business.
Why This Funding Round Matters
The $8M raise comes as AI adoption in B2B commerce grows. While many startups focus on direct-to-consumer retail, WizCommerce targets the often-overlooked wholesale sector where inefficiencies persist. Large markets, fragmented tech adoption, and rising costs make it ripe for change.
Investors value the strides made to date, which include traction with sales representatives and buyers, a measurable ROI in terms of time saved, increased conversions, and streamlined workflows.
A Smarter Future for Wholesale
With $8 million in Series A funding, WizCommerce is positioned to lead the digital transformation of the wholesale sector. By replacing legacy processes with a unified AI-powered system, the company is redefining industry standards.
As distributors seek to protect margins, improve buyer experience, and prepare for the future, WizCommerce offers a clear path—AI as the foundation of business.
