Technology combined with the human touch has driven industry adoption since the platform launch.

Estate planning platform Wealth.com was launched in 2022 by a team of industry veterans with expertise in trust and estate law, personal financial management, and data security. Their pedigrees are from institutions such as Goldman Sachs, SoFi, and Accenture where they established a track record of building exceptional client experiences.

The platform enables financial advisors to manage their estate planning for all U.S. jurisdictions. By integrating powerful artificial intelligence with human expertise and an intuitive user experience, the company has quickly advanced to become an industry leader.

“We are on a mission to modernize estate planning through innovative technology,” said Rafael Loureiro, chief executive officer at Wealth.com. “Accompanied by this extraordinary group of investors, we’re not only prepared to achieve this vision—we’re already delivering results.”

By results, Loureiro means the 500+ wealth management firms using the platform. It was built specifically as a tech-led, end-to-end estate planning platform for financial institutions. Ready industry adoption attracted top investor funding for the three-year-old startup’s innovative platform.

GV (formerly Google Ventures) led the recently closed $30 million Series A round. Other participants include Citi Ventures, Outpost Ventures, 53 Stations (supported by The Pritzker Organization), and Firebolt Ventures(headed by prolific technology investor Gokul Rajaram).

“We’re excited to support Wealth.com’s founding team in this next growth phase, and I look forward to joining their board,” said Elena Sakach, partner at GV. “Half of all personal wealth in the US will change hands over the next two decades. As we navigate the largest wealth transfer in history, the need and opportunity for estate planning solutions has arguably never been greater.”

The latest funding round will be used to expand and continue product innovation such as the recent launch of its Family Office Suite™, a collection of estate management tools designed for high-net-worth and ultra-high-net-worth clients. Advisors can now more efficiently manage complex estates, simplify estate visualization, optimize tax planning, and streamline reporting processes.

“Our platform has streamlined and unlocked access to estate planning for thousands, highlighting the generational change we’re driving in the industry. This investment validates our efforts to disrupt estate planning while supporting our continued growth and ability to serve an ever-expanding client base,” sums up Loureiro.

September 20, 2024