A network of Registered Dieticians and partnerships with major Healthcare providers is driving Fay forward with investor support.
Food is not just fuel for the body. It is a fundamental pillar of health. From boosting energy to enhancing mental clarity, the food we eat impacts how we feel, physically and mentally. Our diet also plays a central role in the prevention and management of a wide range of chronic conditions such as diabetes, heart disease, and obesity.
Fay, a leading digital nutritional therapy platform, is on a mission to change the nutritional and diet habits of people. By connecting people with insurance-covered Registered Dietitians (RDs), Fay aims to revolutionize how we think and feel about food.
Recently, the company raised $50 million in a Series B funding round, bringing its total funding to $75 million and propelling its valuation to $500 million. Goldman Sachs led the round, with existing investors General Catalyst and Forerunner also participating.
This investment will allow Fay to continue expanding its offerings and further enhance the accessibility and effectiveness of nutrition and lifestyle counseling for people across the United States.
A Growing Need for Personalized Nutrition
The need for personalized nutrition is more urgent than ever. In the U.S., over half of adults struggle with diet-related chronic conditions, such as obesity, high blood pressure, and Type 2 diabetes. Despite this, many people fail to receive nutritional guidance until too late. This is where Fay steps in, offering a proactive approach to healthcare that emphasizes prevention and personalized care.
Founded in 2022, Fay has quickly become the largest and fastest-growing network of RDs. The company has over 2,300 dietitians providing AI-powered, personalized care through Fay’s innovative platform. Fay distinguishes itself by its ability to integrate with major insurance providers, including United Healthcare, Aetna CVS, Blue Cross, and others.
This strategic integration ensures that individuals have access to nutrition counseling with little to no out-of-pocket costs, making it accessible to millions of Americans.
AI-Driven Platform: Empowering Dietitians
Fay’s platform uses artificial intelligence to “supercharge” the work of dietitians, automating administrative tasks such as insurance claims, scheduling, and patient follow-ups. This allows dietitians to focus on what they do best—providing personalized, one-on-one care to clients.
By analyzing vast amounts of health data, Fay’s platform helps dietitians craft highly tailored nutrition plans, including supplement recommendations, hyper-curated shopping carts, and track lab analyses. The goal is to treat existing health conditions by promoting healthier lifestyles.
“The AI-driven platform gives dietitians ‘superpowers’ by streamlining operational tasks and allowing them to focus on delivering personalized care,” says Sammy Faycurry, Co-Founder and CEO of Fay. “By analyzing vast amounts of information, our platform helps dietitians create more precise, individualized nutrition journeys for their clients, ultimately driving better health outcomes.”
This AI-powered approach is designed to enhance the effectiveness and efficiency of dietitians’ practices to better serve clients and expand their reach. Whether providing real-time recommendations, monitoring progress, or delivering tailored nutrition education, Fay’s platform helps dietitians meaningfully connect with their clients.
Democratizing Access to Nutrition Counseling
At its core, Fay is focused on democratizing access to high-quality nutrition care. By partnering with major employers like Amazon, Microsoft, and Pepsi, employees can have access to nutrition services fully covered by their insurance plans. This response is a game-changer for many individuals who might otherwise struggle to afford the cost of seeing a dietitian or accessing personalized nutrition care.
“Nutrition is a fundamental component of healthcare, and yet it is often overlooked until it’s too late,” says Chase Williams, Investor at Goldman Sachs. “Better nutrition care will be at the center of the transition to value-based healthcare, and we believe Fay is uniquely positioned to lead this change. Their AI-driven platform for registered dietitians enables proactive care and supports the shift toward a more preventive healthcare system.”
Fay’s focus on providing personalized, in-network care aligns with the growing trend in healthcare toward prevention rather than reaction. By offering virtual or in-person access to registered dietitians, Fay is making it easier for people to take control of their health before diet-related diseases become serious concerns.
A Bright Future Ahead
The future of healthcare is shifting toward value-based care, where the emphasis is on preventing illness and improving long-term health outcomes. Nutrition will play a critical role in this transition, and companies like Fay are leading the way by providing innovative, accessible, and affordable solutions.
Fay’s success is a testament to the growing demand for personalized nutrition and lifestyle counseling, as well as the potential of AI to enhance the work of healthcare professionals. As the company continues to grow, it is poised to transform the way we think about food and its impact on our health, helping millions of Americans take control of their diets and live healthier lives.
