Theres a great deal of talk around the bitcoin virtual currency both good and bad talk. Gene Marks, a small business expert and writer for outlets like Inc., Forbes, the New York Times and others, recently wrote about the one person he felt could -legitimize- bitcoin into the mainstream.

I caught up with Gene to get his take on the current state of bitcoin, why its getting so much attention, and why he feels Jeff Bezos is the one who could bring it to the masses. Below is an edited transcript of our conversation. To hear the full conversation, click on the audio player below the transcript.

March 21, 2014