Despite the fact that technological innovations for tablets are still being developed, the tablet market for top tech brands including Apple and Samsung are decreasing. From declines in shipment to a lack of market growth, tablets seem to be facing an abrupt reduction in demand due to newer innovations receiving attention from consumers.
“There is no denying the market is losing its momentum,” says Research Analyst Stephanie Van Vactor. “The market is in the process of going through a transition as developed markets shift to a refresh / replacement cycle. In addition, vendors are feeling the squeeze due to new devices gaining traction in the market that are in direct competition with tablets, for example, 2-in-1s, phablets, and Chromebooks.”
For the second consecutive quarter, Apple has lost tablet market share due to decreases in shipment and overall market growth. Allied Business Intelligence, Inc. (ABI) reported that Apple shipped 21.42 million iPads for 4Q 2014, resulting in an 18% year-over-year (YoY) decline. For 1Q 2015, Apple experienced a decrease once again with a 23% YoY decline, shipping only 12.62 million iPads.
In addition to Apple undergoing decreases in market share, Samsung has also experienced a 30% YoY decline for 1Q 2015, while the overall market shipments of OEM branded tablets reports a 13% YoY decline.
ABI predicts growth for branded tablets to remain stagnant or decrease over the next year. “Tablets remain popular in mature market economies and business adoption has yet to take hold,” adds Senior Practice Director Jeff Orr. “Continuing growth in phablets and ultraportable PCs demonstrates that the tablet form-factor is a convenience and not a necessity.”
This data was retrieved from ABI Research’s Media Tablets, Ultrabooks and eReaders Market Research. To view this report, visit https://www.abiresearch.com/market-research/service/media-tablets-netbooks-ereaders/.
