“Making what is old, new again”. A simple way to explain the technology based holistic system that the co-founders of the New Jersey startup BGmetrix have committed to launch in the US for their health and wellness startup. One might think that modern technology and holistic medicine would be in opposition. Yet, co-founders Bill Prinzivalli and Galina Pana founded their venture on the basis that modern science and holistic medicine when combined significantly helps individuals manage their health and wellness.
BGmetrix has just introduced a “computer holistic system” based on technology already in use overseas. The technology based holistic system innovatively measures an individual’s vital signs, integrates them with ancient wisdom and provides the results to practitioners giving them a better view of the client in order to optimize their healing plan. The protocols are predominantly from Eastern cultures.One example is the company’s use of Heart Rate Variability (HRV) and pulse assessment measurements that are combined with practices associated with Ayurveda, Chinese medicine,Chakra readings, and meditation.
The computer system is readily portable. It uses a wrist sensor through which information is recorded onto a compact hardware device and analyzed with advanced software. Practitioners can easily bring the device to their clients, and everyday people can access the latest in preventative health care and health care technologies. As Prinzivalli puts it, the system “cost effectively,quickly, and non-invasively puts you in a new direction in managing your health.”
The pairing of the co-founder team may be almost as novel as the premise of their venture. Bill Prinzivalli has spent most of his career as an entrepreneur, though primarily consulting over the past seven years. While Galina Pana is an engineer and research scientist trained and educated overseas who has had a long term interest in holistic medicine. It was Prinzivalli’s personal interest in alternative medicine that drew him to Pana’s business model and from that mutual interest their partnership was formed and the technology based holistic system was created.
The BGmetrix team stresses that the information that emerges from the technical assessment are well-accepted and widely used in many cultures. Pana notes that overseas governments anduniversities have conducted research to gain a better understanding of the efficacy of holistic medicine that is in common use. Pana feels that their technology will provide better guidance to practitioners, enabling them to more readily explore alternative modalities.
The BGmetrix team has begun marketing research in the local US market. They are now tapping into resources that will accelerate their venture. This has included joining the Newark based business incubator, the NJIT Enterprise Development Center (EDC) and its Innovation Technology Meetup that facilitates connections to other entrepreneurs, potential investors and startup service providers.
When asked about what lies ahead for their company, Prinzivalli is quite optimistic having already observed market interest in the integration of ancient eastern wisdom with western technology. Having built two prior successful companies, he understands the importance of the early traction they are already seeing. More importantly, he knows the important role of that intangible called “passion” which both co-founders have for their venture and the value they feel their technology product brings to holistic medicine.
