Putting an exciting face on an innovative technology is what global trading community Trade The Chain (TTC) wanted and then achieved when they announced their sponsorship of NASCAR driver Landon Cassill, a member of the JD Motorsports team. The sponsorship will be paid fully in crypto currency for TTC’s brand to be seen on Cassill’s #4 car during the remaining 16 races of the 2021 NASCAR Xfinity Series.
“Landon Cassill is a rising star in NASCAR, and his determination to succeed is a huge part of why we partnered with him,” said TTC co-founder Alex Mascioli. “He is the most prominent crypto-native driver on the circuit, and we’re proud to call him a member of our global community of traders.”
TTC joins two other crypto firms partnering with Cassill. Their sponsorship includes a basket of crypto assets, which in this case includes the USDC stablecoin and SENT—the TTC Community’s governance token having voting rights on the platform and benefits across TTC’s ecosystem of partners.
“Being able to use SENT as part of our payment to sponsor Landon this season is a validation of all the hard work that was put into creating this token,” said TTC co-founder Ryan Gorman. “It was launched for our community, and to directly benefit them, so to have a strong crypto advocate and supporter like him agree to take it as part of our partnership shows the increasing influence of our community.”
TTC’s global Discord community is comprised of crypto traders and enthusiasts using sentiment analytics and actionable alerts to make more informed trading decisions. The members are of all ages and are located around the world. They share strategies and leverage tools that give them the same advantage that more sophisticated players have, at a much lower cost.
TTC plans to ignite excitement at the tracks of the remaining NASCAR races that will energize the crypto and motorsports community. Hospitality suites and member-only events will promote TTC to NASCAR fans and to Cassil’s followers.
“I’m excited to partner with Trade The Chain because they embody the community-first ethos that I grew up with and have fostered my fanbase around,” said Cassill. “Many of my fans also trade crypto, and are part of the Trade The Chain community, and so am I, which played a huge part in me wanting to represent Trade The Chain going forward.”
