MediaPost Communications, an integrated publishing and content company that serves as a resource for media, marketing and advertising professionals, announced the finalists for its Creative Media Awards that will be held on January 21, 2015 at the Yale Club in New York City. The annual awards, started eleven years ago, recognize creativity in the media industry. The awards focus on the execution of the idea and the process of buying, planning and strategy.
At the annual awards’ dinner in January winners are selected from the three finalists in each category who were chosen in early December. The award categories and finalists are:
Audio: Edelman, The Martin Agency, and TMPG.
Branded entertainment:Guitar Center, Content & Co, and DigitasLBi.
Business: Mediahub/Mullen, DigitasLBi, and Goodby Silverstein & Partners.
Performance media and marketing: SapientNitro Campfire, Syfy, and OMD.
Creative: JRocket Marketing and SYSPRO USA, Hill Holliday, and Starcom Mediavest Group.
TV or interactive/enhanced TV: SapientNitro, Hill Holliday, and Fallon Media.
Media plan: Horizon Media, Hill Holliday, and Mediahub/Mullen.
Mobile media: Starcom Mediavest Group, Hill Holliday, and C3 Agency.
Multicultural media: Starcom Mediavest Group, Havas Media, and HBO.
New/emerging/experimental media: HISTORY, Starcom Mediavest Group, and MediaCom.
Online media (branding): Maxus, Mediahub/Mullen, and Goodby Silverstein & Partners.
Online media (search): Red Roof Inn & 360i, and DigitasLBi.
Outdoor media: Volta Industries for Fiat, Starcom Mediavest Group, and Colle+McVoy.
Print (magazines and newspapers): Syfy, and HBO.
Research/consumer insights: Starcom Mediavest Group, and Mediahub/Mullen.
Social media: SapientNitro, Expedia Media Solutions, and AreaLab.
Content marketing: Say Media, BuzzFeed Motion Pictures and Purina, and Team One.
Top agencies and brands will gather to celebrate the finalists and the winners. Leading up to the award ceremony, winners make it successfully through two judging rounds. In the first round the MediaPost editorial team reviews and judges each of the categories, selecting three finalists per category. The selections are then reviewed by the CMA judges who choose a winner for each category, as well as a “Best in Show.”
Tickets may be purchased online.
