Gary Moreau’s book, “Understanding Business: The Logic of Balance”, has been recognized as one of 2017’s best non-fiction indie books by Kirkus Reviews. The book serves as the second volume in Moreau’s “Understanding” series, and seeks to remedy management’s fixation on data and numbers that Moreau sees as a detriment to assessing true managerial performance.
“We don’t see the failure of today’s management model because we don’t allow ourselves to,” said Moreau, discussing his book. “We see what we think the numbers are telling us in much the same way ancient soothsayers read their bag of bones… In the end, talent cannot be graphed and personal performance cannot be reduced to a bell curve. And there is, by definition, no data from the future, where success and failure await. In the end, objectivity in business is largely a myth.”
Moreau describes management’s attempt to quantify all things in the areas of corporate strategy and decision making as “not-working.” In the area of managerial performance he sees the reliance on numbers and data as dehumanizing that leads to “crippling performance.”
Moreau has written six books in total, tapping into over four decades of business experience that includes 25 years as an entrepreneur, C-suite executive, board member, and private equity partner. He has also been recognized by the World Economic Forum as an inaugural class member of the Global Leaders for Tomorrow in 1993 due to his leadership roles in companies across the globe.
