Women’s fashion brand Anne Klein unveiled a new social series coming to Facebook, showcasing innovative women leading change and making a difference. Titled, “WOMEN WHO DO”, the show premieres on May 20th and is hosted by Jesse Gre Rubinstein, granddaughter of the company’s namesake Anne Klein.
“Uniting with the Anne Klein brand at this critical time and supporting my grandmother’s legacy by being able to speak with inspiring women is an honor,” said Rubinstein, the CEO and Founder of Hello There Collective. “My hope is that this initiative serves as the launch of a powerful network that can help, support and inspire others not only in the present, but as we begin to rebuild. As my grandmother Anne Klein insightfully declared, “Clothes aren’t going to change the world. The women who wear them will.””
The weekly show plans to feature women in leadership positions inspiring the next generation and helping those around them. Special guests from a variety of industries are planned to appear, including Dr. Laurie Santos from Yale University and Kara Goldin, CEO and Founder of Hint Inc. Many of these guests currently champion aid during the pandemic, alongside the Anne Klein brand.
The show isn’t the first time Rubinstein partners with her grandmother’s brand. Previously in April, the duo launched COVID-19 relief efforts, and delivered 100,000 masks to essential COVID-19 workers across the United States. Beyond the partnership, Rubinstein’s Hello There agency has massive success launching innovative marketing campaigns for brands like Jones New York, Tretorn, and Ivory Ella.
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