Nationwide catering platform ezCater announced that Jim Rand, their Catering Practice Leader, will lead a panel of experts at the first-of-its-kind Restaurant Revenue Growth Conference. This new event will help senior-level professionals and operators within the restaurant industry learn about the resources, strategies, and tools they need to increase their profits and sales.
Rand’s expertise comes from having grown the catering businesses at both P.F. and Panera Bread. Other members of the expert panel include executives from ezCater restaurant partners Boloco, Impact Brands, and Fiesta Restaurant Group. Together, the group will share how they’re using the $22 billion business catering market to drive bottom-line profits and top-line sales.
Held in conjunction with the industry-leading National Restaurant Association (NRA) Show, the new conference runs from May 20th to 21st. It focuses on three important areas of revenue growth in a restaurant as how to: increase customer spending, drive frequency of visits, and engage guests.