With over 1.75 million Youtube subscribers Good Good Golf has built a devoted community for their future growth.
Good Good Golf, a rising star in the world of golf, media, and lifestyle, has announced a major $45 million funding round to accelerate its growth. Led by Creator Sports Capital, a newly launched investment firm founded by Benjamin Grubbs and Brian Kabot, the round also includes high-profile backers such as Manhattan West Private Equity, Sunflower Bank, and NFL legend Peyton Manning’s Omaha Productions.
With this substantial infusion of capital, Good Good Golf is set to expand its presence across digital content, commerce, and live experiences, further entrenching itself as a disruptive force in the modern golf landscape.
“Good Good Golf has seen incredible momentum as we continue to redefine what it means to be a modern golf brand,” said Matthew Kendrick, CEO of Good Good Golf. “This investment allows us to scale our media and commerce initiatives, bringing even more exciting content, products, and experiences to our rapidly expanding community. We’re harnessing the power of fandom to make golf more accessible, dynamic, and engaging for players and fans of all ages.”
Founded in 2020, Good Good Golf began with a simple conversation at a golf tournament between co-founders Garrett Clark and Matt Kendrick. From that seed, the brand has grown into a media powerhouse, fueled by the energy and creativity of its founding content creators—Clark, Stephen Castaneda, and Matt Scharff. What started as entertaining golf videos quickly evolved into a cultural movement that blends sports, lifestyle, and commerce in a way that resonates deeply with a younger, digitally native audience.
The brand currently boasts over 1.75 million YouTube subscribers across multiple channels, having built a loyal global fanbase through fast-paced competition, personality-driven content, and a genuine love for the game. Its digital-first approach has not only transformed how golf is viewed and consumed, but also how it’s experienced—on and off the course.
“We see Good Good Golf as more than just a media brand—it’s a movement that is reshaping the golf industry,” said Benjamin Grubbs, co-Managing Partner of Creator Sports. “Their 360-degree approach—spanning content, consumer products, retail, and live experiences—has cultivated an engaged fan base and driven extraordinary business growth.”
This funding round marks a new chapter for the company as it continues to push beyond content into retail and experiential domains. Good Good Golf has made waves in the golf retail market, with best-selling products featured at Dick’s Sporting Goods, and a high-profile partnership with Callaway to co-develop premium golf equipment. Its direct-to-consumer business is also thriving, underscoring the brand’s ability to turn digital viewership into product sales and community engagement.
The brand’s live events are also gaining national attention. Collaborations with NBC Sports and GOLF Channel have resulted in dynamic, televised competitions like the Good Good Desert Knockout, which blends celebrity, athleticism, and the high-energy style that defines the company’s media output. Additionally, Good Good Golf sponsors professional golfers and holds an ownership stake in L.A. Golf Club, further cementing its influence in both the traditional and emerging sides of the sport.
Peyton Manning, whose Omaha Productions joined the investment round, expressed both support and admiration for the brand’s unique approach. “I’m excited to partner with our new friends at Good Good Golf. Their content is fun and creative, and I’m hoping they can help me lower my golf score,” Manning said.
The backing from institutional investors like Manhattan Westand Sunflower Bank adds further validation to the company’s long-term strategy. “They are at the forefront of the evolving golf ecosystem, tapping into the powerful tailwinds that are driving the sport’s next generation and beyond,” said Matt Gibbons, Managing Director at Manhattan West Private Equity. “Their proven ability to create lasting and engaging content supported by a large, loyal, and passionate community is redefining the game.”
Sunflower Bank echoed this enthusiasm. “This investment underscores our commitment to empowering innovators across the digital media space, driving growth, and unlocking new opportunities in an ever-evolving industry,” said Matt Wysong, Managing Director of Sunflower Bank’s Technology, Media, and Telecom group.
As golf continues to experience a generational shift, Good Good Golf stands at the crossroads of tradition and transformation. By marrying media with commerce and bringing entertainment into every swing, the brand is not only drawing new audiences to the sport but also setting a blueprint for how fan-driven businesses can thrive in the creator economy.
Good Good Golf enters this next phase of growth with momentum, capital, and an ever-growing community behind it. As the company looks to scale its operations globally, one thing is clear: the future of golf is getting a whole lot more fun.
