Do you have an idea for a consumer product? From now until September 28, applications will be accepted for an opportunity to €œLaunch Your Idea!€  Entrepreneurship at Cornell and Will It Launch have teamed up to organize the Launch Your Idea! Competition. Selected participants will compete for an opportunity to receive coverage of launch expenses and exposure to the national TV market.

Open to all students, alumni, faculty and staff at Cornell University; the first step of the competition is to submit a 30 to 60-second video demonstrating your product idea and an online registration form. Applications will be accepted from individuals as well as teams, but alumni are encouraged to team with at least one current student. 

Ten selected finalists will be invited to Cornell’s Ithaca campus to give a five-minute final presentation before a panel of judges on October 20. Following each presentation, five minutes will be allotted for Q&A and feedback. A networking session including competitors and the Will It Launch team will be held immediately after the announcement of the winner.

As a leading direct response TV firm, Will It Launch will provide the winner with national TV market viability testing of the product. While creating brand awareness for the winning company, Will It launch will generate direct sales through Internet landing pages and 800# -s leading to induce product success in retail sores, catalogs, shopping networks and more. 

To submit an application and gain more insight on the competition, visit the Entrepreneurship at Cornell Webpage.

August 11, 2015