25 seed and early-stage startups participate in a 5-month long program ending with a Demo Day showcasing their disruptive innovation
For its 2024 global accelerator cohort, Morgan Stanley received thousands of applications. The global financial services firm narrowed its selection down to 25 companies for its Inclusive Ventures Lab. Drawing from the Americas, Europe, the Middle East, and Africa (EMEA), twelve of the 25 companies are U.S.-based.
The cohort members offer a range of disruptive technologies across industries such as Climate Tech, Green Tech, Retail, Healthcare, FinTech, SaaS, Enterprise Software, Consumer, and Travel – with many incorporating AI and sustainability into their products and services.
“In today’s challenging venture capital environment, we are proud to welcome our largest cohort of groundbreaking startups to the Inclusive Ventures Lab and are eager to support them as they scale their innovations and work to build a better world,” said Selma Bueno, Global Head of the Morgan Stanley Inclusive Ventures Group.
Over the next five months, the disruptive startup companies will participate in an in-house accelerator program designed to help them develop and scale their technology further. These technology-enabled startups are in the seed to Series A funding round stage, tackling a wide range of global challenges and needing access to resources.
Twelve U.S.-based companies and their industries in the Cohort
- Agri-Trak digitizes small farm operations with a smart platform for real-time labor, crop yield and cost tracking to optimize productivity, sustainability and profitability,
- Beta Financial provides a transparent and comprehensive small business credit scoring solution, fostering financial inclusion and access to capital through innovative AI-driven technology,
- Blip Energy is building a drop-in distributed energy resource to mitigate surging peak demand, optimize energy costs for users, and reduce operating costs for utilities,
- GroceryList is a marketplace connecting immigrants worldwide with local merchants across Latin America and the Caribbean, enabling them to purchase groceries and essentials for their loved ones back home,
- Hire Ground is a B2B software platform that enables enterprise buyers to source and manage third party vendors while optimizing their procurement process,
- Infinite Giving is a fintech platform that enables nonprofits to raise money, manage their cash reserves, and conservatively invest and grow,
- Mavity is an AI-powered operating system for design and marketing teams that connects companies with on-demand creatives to streamline asset creation,
- Revere is reinventing how allocators manage their alternative asset portfolios through AI, workflow automation tools and custom reporting,
- Route is a platform of business management tools for commercial cleaning companies to automate sales, streamline operations, build contractor relationships and connect the entire cleaning industry,
- Sanarai connects the Latino community to mental health professionals in Latin America and the US to offer culturally sensitive, Spanish-language emotional support at accessible prices,
- Sortile provides the textile industry with a system that enables the identification, traceability and recycling of textiles, and
- SWYE360 Learning is a data analytics company that uses machine learning and AI in education to measure software efficacy and detect students at risk of dropping out.
Each cohort member receivesa $250,000 investment (£250,000 in EMEA) from Morgan Stanley plus a variety of mentorship opportunities, a tailored entrepreneurship curriculum, and access to business-growth resources from the firm’s ecosystem of internal and external partners.
In February 2025 program graduates present their disruptive business models and innovative technology as part a global Demo Day to an audience of potential investors, business partners, and customers. To appreciate the scale of the opportunity, at the last Demo Day the investment firms in attendance represented over $40 billion of dry powder.
Morgan Stanley’s tenth Lab cohort of 25 disruptive tech and technology-enabled startups joins 117 companies that have participated in the Lab’s culture of innovation to date, tackling the world’s toughest challenges.
“Each year since the Inclusive Ventures Lab’s launch in 2017, we have expanded our efforts to ensure that more entrepreneurs around the world can succeed – and this year is no different,” sums up Bueno.
