The Capital Group surveyed 1,200 female investors and found that they expect their investments to work hard and contribute meaningfully to their assets and income. While the “Wisdom of Experience” survey found women are highly engaged in financial decisions, they also discovered that 81% of female investors experienced negative stereotypes about finances relating to their role in financial decisions, income, and overall investing acumen.
The survey is released periodically from the Capital Group and covers key topics and groups of investors to better equip readers to make informed investment decisions, as well as reveal current trends. October’s release revealed that 48% of women believe that they have high economic power as investors, with 53% rating themselves as meaningful contributors to household assets and income, and 35% stating they have the same power in relation to wages.
Women investors also believe that the companies they work for should give back to the communities they serve and the country as a whole, with 9% more women than men believing that the companies they invest in should grow American jobs, exports, and operations. Additionally, 15% more females than males surveyed believe that their companies should pursue consumer wellness, promote economic opportunities for women, minorities, and LGBT persons, and assist disadvantaged communities.
“Women are a complex and varied group of investors, and they have a clear vision for their investing goals,” said Capital Group’s senior vice president and head of strategy and innovation, Heather Lord. “They want enough money to retire and to take care of children or aging family members. They want investments that outpace the market over time and show resilience in market downturns. And more than men, women want to invest in companies that are not only financially successful but also deliver economic and social benefits.”
